In the summer of 2009, Yelp quietly added a feature to its iPhone app that blurred the line between the real and the virtual. If you held your handset up and looked at the world through its screen, you’d see little floating tags containing the names, user ratings, and other details of businesses around you.
The feature, called Monocle, was an experiment with augmented reality—one of many that appeared around this time, as companies tossed around various ways to mesh digital content with the real world, hoping to catch consumers’ eyes (see “TR10: Augmented Reality” and “New Reality”).
Several years later, augmented reality is still mostly used by early tech adopters, but it’s starting to graze the mainstream, helped by the massive popularity of smartphones and tablets, and their constantly improving processors and sensors, along with the growth of high-speed wireless data networks. Apps featuring augmented reality are available for everything from gaming to driving to furniture arrangement. Slowly but surely, augmented reality is becoming less of a novelty and more of a utility.
Is AR finally becoming a reality for the mainstream?
Have you heard the news about Marissa Mayer’s big move to CEO of Yahoo(ooooooooo)? Hopefully she’ll use some of her own wisdom and bring these “9 Principles of Innovation” to work at turning things around at Yahoo.
I have used Aveeno products before and have been happy with them. Mainly I use the baby wash, eczema cream, bath soak, and sunscreens. That’s why I am happy to share with my readers that you can feel that much better when you use Aveen because they are partnered with TerraCycle in the Beauty…
So glad to hear that two of our favorite green companies are partnering to make an even greater impact.
TechCrunch reports that a student team at Microsoft’s Imagine Cup has developed gloves that translate sign language into speech. The Ukrainian team built various sensors into the gloves to detect flexing motion, rotation, and movement through space. Called “EnableTalk,” the translation system was built for Ukrainian signers, but users can be teach it new vocabularies of signs. The prototype costs about $75.
There have been a lot of amazing innovations coming from young students recently.
“and so here I am: still standing in the arena, in hand-to-hand combat with demons mostly of my own making, aiming to make a small dent in the universe. nowhere near a great success story, yet fighting the good fight and perhaps helping others to achieve greatness as I attempt a bit of my own. I’ll be 46 in a month, well past the age when most folks have already shown what they’re made of. but I’m still grasping for that brass ring.”—