Is frugal innovation being oversold? Can Western companies relax?
Two new books—“Reverse Innovation” by Vijay Govindarajan and Chris Trimble, and “Jugaad Innovation” by Navi Radjou, Jaideep Prabhu and Simone Ahuja—suggest that the answer to both questions is No.”
Above an excerpt from a great article on the Economist. Click through to read the entire piece. Mr Govindarajan, from the Tuck Business School at Dartmouth College, can also be seen wobi.com exclusive video describing GE and the Paradox of Reverse Innovation.
What redeployment of resources and mindset shifts can spark global innovation?
Exclusive video: Vijay Govindarajan on GE and the Paradox of Reverse Innovation
A group called Genomic Gastronomy is using a dessert ingredient as an atmospheric sensor, and a way to get people to face the horrible air they’re breathing every day.
Amazing story. And we love her picture — so Betty Crocker meets Statue of Liberty.
“For many firms, developing new products for consumers around the world is the most visible manifestation of innovation - the “real deal.” But many people still see India as a place where other people’s ideas are made or executed and not where innovation begins. But they’re wrong. In more than 600 captive research and development (R&D) centers across India today, corporations are designing and building amazing new things.”