Kiji McCafferty
Infinite Innovation
Scanning the web for innovation stories that spark inspiring ideas. Curated by the people behind the World Innovation Forum. The World Innovation Forum New York 2013 will be held on June 12 & 13 at the New York City Center. For details visit: wifny.com
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Posts I Like
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Shake the world.
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My tour of Wing’s Castle in Millbrook, NY.
Made from 80% recycled material
Just another bit of inspiration that will influence every structure,...
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Stained-Glass Watertower
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No stars to reach for … ??
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Posts tagged "augmented reality"
In the summer of 2009, Yelp quietly added a feature to its iPhone app that blurred the line between the real and the virtual. If you held your handset up and looked at the world through its screen, you’d see little floating tags containing the names, user ratings, and other details of businesses around you.
The feature, called Monocle, was an experiment with augmented reality—one of many that appeared around this time, as companies tossed around various ways to mesh digital content with the real world, hoping to catch consumers’ eyes (see “TR10: Augmented Reality” and “New Reality”).
Several years later, augmented reality is still mostly used by early tech adopters, but it’s starting to graze the mainstream, helped by the massive popularity of smartphones and tablets, and their constantly improving processors and sensors, along with the growth of high-speed wireless data networks. Apps featuring augmented reality are available for everything from gaming to driving to furniture arrangement. Slowly but surely, augmented reality is becoming less of a novelty and more of a utility.
Is AR finally becoming a reality for the mainstream?
(via emergentfutures)
Ikea’s Augmented-Reality Catalog Might Be the Company’s Best-Made Product Yet | Gizmodo
We’ve already shared our favorite items from Ikea’s 2013 product catalog, but what we didn’t know was that as of July 31st, the catalog itself will be an interactive product of the latest augmented-reality technology.
iOS and Android users who download the Ikea catalog app, will be able to unlock video features, interactive experiences with products on the page, photo galleries and additional decorating inspiration.
Developed by the creative agency McCann, the AR app is a project that the Swedish build-it-yourself furniture empire has been working on for quite a while, since 2011 when they first expressed interset in bridging the print/digital divide. Linus Karlsson, Global Chief Creative Officer of McCann, explained to Wired that replacing the paper catalog with an entirely digital product wouldn’t make sense, “If you had a magazine that had 211 million copies in circulation, you just would’t end it. That would be crazy.”
With this added digital layer, shopping Ikea’s collection will become a little bit easier—an “X-ray” feature allows you to peer inside cabinets, for example, making a trip to the brick-and-mortar store potentially unnecessary. (Not enough of Ikea’s collection is available for purchase online to cut out a trip to the store entirely.)
Does anyone else consider the arrival of the Ikea catalog to be just as exciting as Christmas morning?
(via emergentfutures)
The Art of Augmented Reality? Projection Mapping brings incredible innovation to the intersection of video, animation, sculpture and precise location-based image projecting. Tres kuul.
Tres kuul x2.
(via emergentfutures)
Google Glasses, Google X & WOBI on Google Currents.
First off, the picture relates to this story and video on Huffington Post:
Google Shows Off, Teases Augmented Reality Spectacles
Secondly, the WOBI blog today features a video and post on Top Secret Google X.
And finally, we’re thrilled to launch WOBI on Google Currents. Follow that link to download the app and to subscribe to free updates.
“As part of its ‘ReEvolution’ initiative, Marvel will be releasing an augmented reality app ‘Marvel AR’.
The new free app for iOS and Android devices will feature Marvel Infinite Comics (Marvel’s digital comics) and an augmented reality application.
When readers scan images and other various Marvel products that have the Marvel AR logo, within the app, extra content would be unlocked.
These ‘extra content’ include the writer’s scripts, audio footages, editor’s comments, original artworks and other interactive content.”
