Heineken launches online innovation challenge to come up with new ideas for sustainable beer packaging.
Before you start, please be advised that local legislation unfortunately put restrictions on the ability to welcome ideas from all over the world.
For this particular innovation challenge, participation is therefore limited to a selection of countries and states only.
The challenge is open to all residents of the following countries: Austria, Brazil, Canada (excl. Quebec & Yukon), China, Germany, India, Italy, Japan, Netherlands, Spain, UK & US (excl. California).
Find out more and enter at ideasbrewery.com
Excellent innovative video ad/experiment/social media stunt that’s not to be missed.
via Guy Kawasaki who will be appearing at our 2012 World Innovation Forum as a speaker