Can a hilarious viral ad rocket an innovative startup to overnight success?  Looks like it might.

Since Wednesday is Marketing day on wobi.com we decided to feature this innovative company and their marketing efforts.

First, the ad you see above was written by and starring the CEO of the company.  Which is, pretty innovative.  Say what you want about the Old Spice guy — Old Spice paid a lot to an agency to create, script and hire him.

And then the business is said to have been founded by two guys who wanted to break the mold. The copy on the site… the ad… it’s so good it nearly seems like it’s not real.

From dollarshaveclub.com: We got tired of spending $15-$20 every time we bought razor blades. We asked ourselves, did we really need all this fancy technology in our shave: a vibrating handle, LED guide-lights, 8-blades, and grip that could steady a 9-iron? The answer was a defiant “No”!

We felt like we’d been over-marketed to. “Big Shave” companies keep telling us we need more expensive equipment, but why? Shaving should be simple.

Right now if you check the company’s twitter feed they are nearly overwhelmed by people who want in. Their servers are crashing.  That’s a bad good thing.  You can easily get new servers.  You can’t easily make people want to give you their money for a serivce they never knew they wanted.  But these guys?  They may have done it overnight.

For more, here’s an article on Time.com about the company by Courtney Subramanian:

Can the Dollar Shave Club’s Viral Ad Translate to Success?